Dubai’s Grand Mufti has cautioned residents against associating Eid Al Adha Qurbani with prizes, lucky draws or promotional rewards as this can strip the spiritual reward of the sacrifice. The warning comes as livestock traders and online platforms are advertising Eid Al Adha Qurbani services, including seasonal offers and Buy Now, Pay Later options.
The religious guidance states that Qurbani is an act of worship and should be perfomed with sincerity, devotion and the intention of pleasing Allah. If, however, the sacrifice be made in connection with a commercial prize or reward scheme, the act may not have its religious value, for the intention is mingled with worldly advantage.
The Grand Mufti has warned Muslims to be careful when selecting Qurbani services and to avoid any that use gifts, prizes or raffle-style promotions to draw customers. “It’s fine if it’s affordable and convenient, but don’t turn the sacred nature of the sacrifice into a marketing tool,” he said.
This reminder is particularly important as the demand for online and home-delivered Udhiya services is growing in the UAE with the approach of Eid Al Adha. Retailers and delivery platforms have experienced strong interest in pre-orders, while authorities have also urged residents to use trusted and authorised providers.
“Residents are encouraged to focus on the religious intention, verify the service providers, and ensure their Qurbani is performed in accordance with Islamic principles,” he said.
